Starting a business is not an easy thing to do. it requires a very specific idea of what you want to do in the sources and resources to carry that plan out. Usually when a company first starts it will get a loan from a bank or other entity to give it the capital it needs to do things. Sometimes this leads to problems as loans as are given based off a person’s credit. This is a barrier to entry to the market that many companies run into. Equities First Holdings is a alternative lending entity that is giving more options to lenders. They give out loans based off of stocks rather than credit. This is another way for companies to flourish. Now it is easier than ever to start your own business and to have the funds that you need. Equities First Holdings and its leaders did this exclusively for business for business owners.