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Fortress Investment Group is an organization that every player in the financial and investment market needs to be proud of due to the efforts that it has put in place to ensure that the operations of the industry are done with diligence and integrity. The company, under the leadership of its CEOs, Peter Briger, Wesly Edens, and Nardone Randal, has portrayed a lot of efficiency in matters regarding customer service. The principals of Fortress Investment Group ensure that the company delivers services to its customers with all the efforts and diligence that the employees can afford so that they can ensure that the customers are satisfied.

To ensure optimum customer satisfaction, Fortress Investment Group has put in place some initiatives that the employees use as guidelines for their duty to make the customers happy. One of the actions is to ensure that the employees of the company are motivated to do their work. The management does everything within its reach to ensure that the employees of the firm remain motivated so that they can focus on achieving the goals of the organization. One of the ways by which Fortress Group motivates its members of staff is by providing them with a conducive environment to perform their tasks. The company has allowed the employees enough freedom to conduct their operations in the firm, which has significantly contributed to the increase in the production of the company.

Employees’ motivation has been at the top of the list of the strategies that the leadership of Fortress Investment Group has been trying to implement in the organization. They understand that without the efforts and willingness of the staff members of an organization, it is always doomed to fail. Another strategy that Fortress Group is using to prosper is the adoption and effective management of mergers and acquisition. This company has hired experts who have been in the management of these transactions for years. This gives it the aptitude to acquire other organizations and utilize those opportunities to benefit the company. One of the mega-acquisitions that Fortress Investment Group made was in 2006 when it purchased a Canadian company, Intrawest. This acquisition was applauded all over the industry since it impacted significantly on the managed assets of Fortress Group.

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