After beginning with a small business making cartons, Roberto Santiago in a single step grew into an entrepreneur of impressive stature. Building a massive shopping center required that Roberto used the lessons obtained from his original business venture. Since that business was regarded as a success, he had the confidence to aspire towards something greater. That something greater turned into the colossal Manaira Shopping Mall. Situated at the capital of João Pessoa in the Brazilian state of Paraíba, the Mall is a rare development. It literally has something for everyone, Manaira is more than just a shopping mall, it offers a combination of leisure activities, food and serves as an entertainment hub.
In 1989, when construction started, no one except, Roberto Santiago had a sense of what the Manaira Mall would become. The mall was built in his hometown, Roberto was born in 1958 and grew up in João Pessoa. Since Brazil is his primary residence, he never desired to live anywhere else. After attending Pio X-Marist College and the University Center of João Pessoa, Roberto Santiago immediately put his college education to work. He applied his degrees by developing a string of businesses in succession. Besides the carton manufacturing company, he also started selling gift items and created a home utilities company.
Since, its inception the Manaira Mall has developed into a focal point of daily life for Brazilians. There have been several upgrades and new buildings added throughout the years. One of the most significant additions was the entertainment complex, Domus Hall. At sunset, the hall transforms into a central concert home, it has hosted several headlining music festivals. It’s not just exclusive to native Brazilians, Domus Hall welcomed several internationally recognized recording artists. And the hall is available as a rental venue for private events.
Roberto Santiago acted on his visionary curiosity, to create a superior complex for shopping and entertainment. He continually strives to make the mall better and in the area of convenience Roberto also added an art college and a state-of-the-art cinema, complete with the latest innovations in sound and movie picture quality.