How Doe Deere Changed The Makeup Industry

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Doe Deere is the creator of one of the most unique makeup brands out there, Lime Crime. Taking her love affair with unicorns, makeup, and bold colors, Doe Deere created an extremely successful makeup brand that has caught the attention of many other makeup lovers.

 

Growing up in Russia, Doe Deere did not move to New York City until she was 17 years old. Ever since she was a child she had a strong desire to meet some big goals and dreams. When she was living in New York City she accomplished one of her dreams when she became a musician. It was while she working as a musician that she learned many skills she would take with her into the business world. She learned how to market herself and how to handle her own career. It was during her time as a musician that she met her husband and soon they began collaborating together on many things, and later they would do the same with her makeup line.

 

Doe Deere had a strong attraction to the unusual, especially with makeup. She longed for a makeup line that had unique and bright colors. So in 2008 Lime Crime was created, in an attempt to add some fun into the makeup industry, which at the time was lacking bolder makeup options. Doe Deere experienced a lot of success right off the bat, because much like she did, other makeup wearers also wanted brighter and bolder options.

 

To Doe Deere, Lime Crime is much more than just a makeup crime. This brand allows her to express herself and be herself, just like she hopes other people feel when they wear her makeup. As someone who has a strong sense of style, Doe Deere makes her makeup as almost an accessory to an outfit or as another element of her style. To her makeup is a part of her style and she loves that now there is a makeup line that she, and other people with bold styles, can use to express themselves.

 

As unique as her makeup line, Doe Deere is a true pioneer in the makeup industry. She created Lime Crime and brought more options to makeup wears beyond the neutral colors that previously dominated the market. With her love for unicorns and anything colorful, Doe Deere was able to create a makeup line that started a revolution in the makeup industry.

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