Fabletics is an athleisure wear company that is expected to ramp up its sales for the 2017 Christmas season. This is an online internet retailer that has generated over $250 million dollars since it first debuted in 2013. While this company is not a major internet retailer like Wal-Mart, Macy’s, Target or Nordstrom’s – it has managed to find itself a niche in the clothing and fashion market.
Fabletics is such a strong contender against these major enterprises that it even challenges Amazon in the area of athletic casual clothing. Let’s take a closer look at how Fabletics will be able to stand up to Amazon during this holiday season.
When a company or entrepreneur wants to start up a business online, they have to consider the competition. The most-fierce online competitor for any business is Amazon. This internet business generates nearly $80 million a year in sales. It also sells athleisure wear brands that are significantly cheaper than any other retailer.
That is the secret of Amazon’s strength. They can simply cut prices on their merchandise and sell their items in bulk. They do this with a lot of products which also helps to give them the ability to sell merchandise at a cheap price. Unless a business can find a way to compete with that model, they’ll simply be undersold by Amazon.
Fabletics knows that they cannot compete with the company in terms of price cuts. It will not work for their business model. They have to sell their gear at a slightly higher price than Amazon, but they do so with other strategies that have been proven to work.
Actress Kate Hudson from the movie Almost Famous has helped to make this company a well-known brand. She is a co-founding member of the organization and a real asset. Her good fashion sense, amazing beauty and commitment to fashion has helped her to make this enterprise a real winner.
They use a technique called reverse showrooming. This particular technique allows the consumers to come into their brick and mortar locations and then try on various clothing. When consumers try on the various garments they are then automatically added to an online customer cart.
This cart system is created for each customer as they come into a Fabletics store. Consumers appreciate this process and typically go back to the shop to buy more clothing. This holiday season Fabletics will ensure that their customers and consumers get the best deals even over internet giants such as Amazon.