The fashion industry is a serious one and especially considering the stiff competition. However, Don Ressler and Adam Goldenberg have combined fashion and fun to make it big in this industry. Their knowledge in the business enables them quickly spot trends and develop industry leading brands.
At age, Adam founded his first company Gamers Alliance which he sold three years later to Intermix Media, the mother company of MySpace. He quit high school and started following Intermix Company where he was the Vice President of Strategic Planning.
He became the youngest COO of a publicly trading company at age 20 when he was raised to be the Chief Operating Officer of Intermix. At this time, Don was an entrepreneur and brand building specialist and sold his company, fitnessheaven.com, to Intermix in 2001. He was successful in his endeavors and through sales, he was able to generate $1 billion and raise other $100 million capital for various internet companies.
The two became fast friends, and by the time News Corporation absorbed intermix in 2005, the two started their business. Intelligent Beauty was the company the duo started in 2006 which was an e-commerce brand incubator platform. They started several brands as health and beauty market leaders. They later felt it was time to start a more personalized shopping experience that would live online. They wanted to merge their social media with a cutting edge fashion but make it available at an affordable price.
Birth of JustFab
The pair worked hard on expanding Intelligent Beauty and set out on creating a personalized platform, hired style designer and consultants as well as building an attractive and affordable subscription model. The conceptualization gave birth to JustFab, a fashion and style community where members can receive shoes, handbags and personalized accessories for only $39.95 monthly.
JustFab is a parent company to many other membership-based fashion companies including Fabletics, ShoeDazzle, and FabKids. However, mid last year, the company changed its name from JustFab Inc. to TechStyle Fashion Group.
According to the company’s co-CEO Adam Goldenberg, the initial intention was to create a business where people shopped for trending fashion at an incredible price. The company had achieved that and had more so transformed into a brand-building platform. The new brand name was a way of capturing everything JustFab had become.