Category Archives: Sports Wears

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Fabletics which is a fitness brand launched by actress Kate Hudson has recently announced the launch of their first swim line this April 12th – This will allow die hard fans to wear her swim wear on vacation. This is not the only new line to launch, complementary dresses will join the collection too.

The Fabletics brand is under the JustFab group and is a collaboration between Kate Hudson and Adam Goldenberg. Kate Hudson told Elite Daily that she was excited to create the line of swimwear and dresses. The design team of Fabletics also worked very hard to make the new line both stylish and sexy but most importantly comfortable to wear.

The Fabletics brand was originally launched in 2013 as a direct competitor to Nike and Lululemon. The Fabletics business model is a digital service which allows members to sign up for a subscription and then the company ships the customer monthly bundles of their newest clothing. There are many different options to choose from. Customers can get full ensemble which includes a top and bottom for $25 and then will be billed $50 per month for an outfit of choice. Customers can also opt out and skip months.

Fabletics specializes in women’s sports wear as well as other accessories and their trademark is comfort. The athletic wear can be worn daily even when not doing physical exercise for those looking for comfort and fit. The Fabletics brand opened their first actual brick and mortar store in October 2015 with many more stores planning to open in 2016. Forbes reports that between 75 to 100 stores are scheduled to open in the next 3-5 years.

Many fans of Kate Hudson were always amazed by the great clothing she wore in her movies and in her daily life.  A lot of the clothing is made from spandex material which is both stretchy and comfortable. Sizes XXS to XXL are provided so everyone will find a size.