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According to this study, consumers are greatly influenced by the easily accessed reviews that are present on Google and other popular search engines for reviews. This is both good and bad news for companies who are trying to grow business.

According to the study, users predominantly view just the first page reviews and the search results of the term they searched. This means that it is very important for a company to make sure that the most positive reviews for their company are the most immediately visible ones. Otherwise, if your most positive reviews are buried in the third or fourth page of search results, customers are more likely to never see these reviews.

In addition to positive reviews, negative reviews have an equal or more potent impact on a company. Further, if you have four or more visible negative reviews, you will lose approximately 70% of your clients!

Smaller companies may be asking what are the most important sites to capitalize on positive reviews, and according to the study, most users gather information from Google search, as opposed to other popular reviewing websites such as Yelp! or TripAdvisor. The next most popular destination for trusted reviews is, if applicable, Amazon.

This should be enough to persuade small businesses that it is vital to maintain positive reviews on the most popular review platforms, Google+ and Amazon, especially because more than half of the participants said online reviews were vital to their purchasing decision.



There are a lot of reputation problems that people are not able to deal with, and it is very hard for them to do this work on their own. Status Labs is one of the companies that makes sure that people feel better about their reputation online, and these companies have a way of making something that was really negative really positive.


The negative situations that people get into are hard to fix, but they can be solved by companies like Status Labs that are working every day on plans that will make it easier for these problems to go away. They have to make sure that there is more positive news out there, and the only way to do that is to make sure that all the aspects of the negative press are covered.


The companies like Status Labs are going to come out with a lot of different ways that they can help their customers, and they are going to start creating content that is going to make the client look better. They are going to be able to keep doing this until they have seen a real change, and they are going to see if they can make changes that are going to be easy for the client to see.


Someone who has been hit online with a major reputation problem needs to make sure that they are going to go to a public relations company like Status Labs for help. They will get a lot of help from these companies to make their companies look more positive, and they will be able to ask these companies how they think they can make the changes that need to be made. The changes are going to be lasting, and they are going to alter the image of the client to make sure that everyone sees the difference online.

More information for Status Labs:

Many people do not give a thought to their online reputation and how it can be affected by their action. When your reputation gets damaged it is imperative to take action and have it restored immediately.

Melissa Click, assistant professor at the University of Missouri, found this out the hard way. She was attending students protests when she made a mistake that almost cost her job. A video of her behaving inappropriately, surfaced on the Internet. Once the video went viral, she faced criminal charges and other disciplinary actions.

Although Melissa said her action or words weren’t meant to cause violence or encourage violent action, she acknowledged she made the wrong choice of words.

Three months following the incident, Melissa consulted with a reputable online reputation management firm, Status Labs, to help her. Once she discussed with Status Labs professionals, she had peace of mind in knowing that her personal and professional profiles are in trusted hands.

There are many companies out there offering to render reputation repair and help restore your positive profile online but it is imperative to keep in mind that not all reputation management firms are created equal. You want to go with a firm that is well known for providing top notch services to clients. That’s where Status Labs comes in.

Status Labs knows how important online reputation is, which is why the company’s team of reputation experts will take steps to get you the results you want. The company has both institutional and individual clients and will develop a customized plan to achieve great outcome for you.

Once you get in touch with the professionals at Status Labs, you will be required to provide information regarding the incident that caused your bad reputation or other pertinent details. They can even do their own research to find out how you appear to online users.