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Fabletics is an athleisure wear company that is expected to ramp up its sales for the 2017 Christmas season. This is an online internet retailer that has generated over $250 million dollars since it first debuted in 2013. While this company is not a major internet retailer like Wal-Mart, Macy’s, Target or Nordstrom’s – it has managed to find itself a niche in the clothing and fashion market.

 

Fabletics is such a strong contender against these major enterprises that it even challenges Amazon in the area of athletic casual clothing. Let’s take a closer look at how Fabletics will be able to stand up to Amazon during this holiday season.

 

When a company or entrepreneur wants to start up a business online, they have to consider the competition. The most-fierce online competitor for any business is Amazon. This internet business generates nearly $80 million a year in sales. It also sells athleisure wear brands that are significantly cheaper than any other retailer.

 

That is the secret of Amazon’s strength. They can simply cut prices on their merchandise and sell their items in bulk. They do this with a lot of products which also helps to give them the ability to sell merchandise at a cheap price. Unless a business can find a way to compete with that model, they’ll simply be undersold by Amazon.

 

Fabletics knows that they cannot compete with the company in terms of price cuts. It will not work for their business model. They have to sell their gear at a slightly higher price than Amazon, but they do so with other strategies that have been proven to work.

 

Actress Kate Hudson from the movie Almost Famous has helped to make this company a well-known brand. She is a co-founding member of the organization and a real asset. Her good fashion sense, amazing beauty and commitment to fashion has helped her to make this enterprise a real winner.

 

They use a technique called reverse showrooming. This particular technique allows the consumers to come into their brick and mortar locations and then try on various clothing. When consumers try on the various garments they are then automatically added to an online customer cart.

 

This cart system is created for each customer as they come into a Fabletics store. Consumers appreciate this process and typically go back to the shop to buy more clothing. This holiday season Fabletics will ensure that their customers and consumers get the best deals even over internet giants such as Amazon.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on

Amazon usually is not too concerned when it comes to their competition in the fashion e-commerce market. If you were to just look at all the thousands of competitors in this tight space, then realize Amazon is raking in 20 percent of all those sales, you will see why they usually do not get concerned when another company threatens to be the next big thing. Kate Hudson’s Fabletics is not too concerned about who they are passing or who is left in front of them, as they are crushing it in sales over the last three years. Amazon may have to be concerned when they realize that Kate Hudson’s Fabletics has already made $250 million in sales of women’s active-wear in that same space.

 

What is the secret formula for this athleisure brand? Hudson says that she can credit all the success of the brand to her membership perks and the sales technique known as reverse showrooming. These might not be new sales techniques, but Hudson has found a creative way to work them together to get maximum benefits as far as turning shoppers to loyal customers of her company. Looking a little closer at what is going on inside the Fabletics stores in the local malls, we see this is quite a unique shopping experience for women. The customers are taking a lifestyle quiz, trying on all the active-wear, even window shopping without pressure from Fabletics sales associates.

 

The reason that Kate Hudson’s Fabletics is making sales at a record pace in this fashion e-commerce market all comes down to what is happening at their e-commerce storefront. If you were to try something on in the mall store, as part of your membership, you see those items uploaded to your online account so you can basically continue shopping right where you stopped. That means if you are too busy and only have time to try things on at the mall, you can go online at your convenience and shop without worry if the clothing will fit.

 

The perks for being a member of Kate Hudson’s Fabletics include discounts on all your online purchases, free shipping for all your orders, and even help from your very own personal shopping assistant. The Kate Hudson’s Fabletics team is doing everything right to turn those Amazon shoppers into loyal Fabletics customers, and the sales numbers do not lie about where things are definitely heading.