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Fabletics is an athleisure wear company that is expected to ramp up its sales for the 2017 Christmas season. This is an online internet retailer that has generated over $250 million dollars since it first debuted in 2013. While this company is not a major internet retailer like Wal-Mart, Macy’s, Target or Nordstrom’s – it has managed to find itself a niche in the clothing and fashion market.

 

Fabletics is such a strong contender against these major enterprises that it even challenges Amazon in the area of athletic casual clothing. Let’s take a closer look at how Fabletics will be able to stand up to Amazon during this holiday season.

 

When a company or entrepreneur wants to start up a business online, they have to consider the competition. The most-fierce online competitor for any business is Amazon. This internet business generates nearly $80 million a year in sales. It also sells athleisure wear brands that are significantly cheaper than any other retailer.

 

That is the secret of Amazon’s strength. They can simply cut prices on their merchandise and sell their items in bulk. They do this with a lot of products which also helps to give them the ability to sell merchandise at a cheap price. Unless a business can find a way to compete with that model, they’ll simply be undersold by Amazon.

 

Fabletics knows that they cannot compete with the company in terms of price cuts. It will not work for their business model. They have to sell their gear at a slightly higher price than Amazon, but they do so with other strategies that have been proven to work.

 

Actress Kate Hudson from the movie Almost Famous has helped to make this company a well-known brand. She is a co-founding member of the organization and a real asset. Her good fashion sense, amazing beauty and commitment to fashion has helped her to make this enterprise a real winner.

 

They use a technique called reverse showrooming. This particular technique allows the consumers to come into their brick and mortar locations and then try on various clothing. When consumers try on the various garments they are then automatically added to an online customer cart.

 

This cart system is created for each customer as they come into a Fabletics store. Consumers appreciate this process and typically go back to the shop to buy more clothing. This holiday season Fabletics will ensure that their customers and consumers get the best deals even over internet giants such as Amazon.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on

JustFab may be one of the hottest brands around.This online store is where a lot of women have started to shop for clothes. There are also a lot of accessories that women can use as well. Many people are finding that this is the best way to stay on track with the trendy clothes that are out there.

According to Brandettes, fans have become entice with this brand and they often sign up for the JustFab subscription service. This is one of the hottest subscription companies. and many people are thrilled by the variety that is available. This company has made millions of dollars, and it is one of the most profitable online clothing companies around.

JustFab has turned into the hotspot because it caters to a diverse group of people. This company has recently added a line for plus sized women. There are also petite women that are able to buy clothes on the website as well.

This is the brand that Kimora Lee helped build up. Is is such a big brand and it has expanded in ways that few people would have ever imagined. These ear rings, pursues, clothes and shoes have become so valuable to people that are looking for savings without jeopardizing quality. Learn more about JustFab: http://www.entrepreneur.wiki/Don_Ressler

This brand has also been linked to Fabletics so that makes it easier to lure the athletic crowd into this online shopping environment as well. JustFab is taking the fashion world by storm and this isn’t even a need for a physical store. This company has managed to stay profitable during a time when a lot of other clothing companies are closing doors.

JustFab doesn’t have to worry about the expense of brick and mortar stores so it may be much easier to make profits even when the economy is in a recession. This is the sign up a very strong brand.

There have been a lot of companies that have failed to build brands, but JustFab was marketed to perfection with television ads and social media promotion. All of this allowed the company to reach a diverse audience of customers.