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The fashion industry is a serious one and especially considering the stiff competition. However, Don Ressler and Adam Goldenberg have combined fashion and fun to make it big in this industry. Their knowledge in the business enables them quickly spot trends and develop industry leading brands.

 

At age, Adam founded his first company Gamers Alliance which he sold three years later to Intermix Media, the mother company of MySpace. He quit high school and started following Intermix Company where he was the Vice President of Strategic Planning.

 

He became the youngest COO of a publicly trading company at age 20 when he was raised to be the Chief Operating Officer of Intermix. At this time, Don was an entrepreneur and brand building specialist and sold his company, fitnessheaven.com, to Intermix in 2001. He was successful in his endeavors and through sales, he was able to generate $1 billion and raise other $100 million capital for various internet companies.

 

Their Companies

 

The two became fast friends, and by the time News Corporation absorbed intermix in 2005, the two started their business. Intelligent Beauty was the company the duo started in 2006 which was an e-commerce brand incubator platform. They started several brands as health and beauty market leaders. They later felt it was time to start a more personalized shopping experience that would live online. They wanted to merge their social media with a cutting edge fashion but make it available at an affordable price.

 

Birth of JustFab

 

The pair worked hard on expanding Intelligent Beauty and set out on creating a personalized platform, hired style designer and consultants as well as building an attractive and affordable subscription model. The conceptualization gave birth to JustFab, a fashion and style community where members can receive shoes, handbags and personalized accessories for only $39.95 monthly.

 

JustFab is a parent company to many other membership-based fashion companies including Fabletics, ShoeDazzle, and FabKids. However, mid last year, the company changed its name from JustFab Inc. to TechStyle Fashion Group.

 

According to the company’s co-CEO Adam Goldenberg, the initial intention was to create a business where people shopped for trending fashion at an incredible price. The company had achieved that and had more so transformed into a brand-building platform. The new brand name was a way of capturing everything JustFab had become.

Leaps of technology have been seen in stages and made popular through pop culture. Starting with the massive boomboxes of the 80s transforming into the bookish walkman of the 90s, then finally the almost chewing gum sized iPods of 2000.

Today, the melding of technology and fashion has created even more fantastic wonders. Anouk Wipprecht, a Dutch fashion designer, believes technology to be a playground where she can experiment with near endless combinations. She has already created a dress that makes drinks and another that is self-painting.

Aside from innovative features, technology has also revolutionized fashion and changed clothing to be far more protective. Designers have created a discrete neck garment to replace the bicycle helmet. The device inflates during a crash to protect the rider’s head without the use of a helmet. A new glove system allows firefighters to communicate with each other via hand gestures and could literally save lives with the wave of a finger.

Many new designers are also eco-conscious effectively using renewable materials in their designs. The team from SegraSegra utilizes recycled inner tubes from bike tires to make jackets and t-shirts. While another designer has dabbled with using recycled radiator copper in place of thread for a dress.

New designs can actually harness the wearer’s movements and transform kinetic energy into raw electricity. Soledad Martin has prototyped a pair of shoes that can charge a person’s phone while walking or running.

Tech fashion is breaking old stigmas. Diane Von Furstenberg, a top designer, had all her models wear a pair of Google Glass at her show. Effectively starting a new trend and enlightening the fashion world to the possibilities of new tech.

Founder and CEO of Burch Creative Capital, Christopher Burch, created the company with the philosophy of targeting new markets, imagination, creativity, and having a direct and positive on the lives of consumers. Chris Burch has been working for over 40 years as both investor and entrepreneur. He has been a part of the rise of 50 companies. His understanding of the consumer and his ability to source materials has resulted in a long record of innovation.

Burch Creative Capital has made its mark on a number of high profile clientele including Ellen DeGeneres, Cocoon9, Nihiwatu, and TRADEMARK. The company works to support a range of lifestyle and consumer products such as apparel, home furnishings, organic foods, and sectors of the tech industry.

With a passion for technology, Jason Hope has built himself a successful business portfolio. This was right after he obtained his MBA from Arizona State University. Prior to this, the entrepreneur had obtained an undergraduate degree in Finance. With these qualifications, Hope confesses that it only felt right to start his own businesses. The philanthropist gives his take on his business life so far.

What are the things that inspired him?

Before starting the business, Hope found inspiration in mobile communication technology. This was because the field reached many people, and also had many benefits. To him, this was the best avenue for change. As much as it isn’t new, mobile technology offers a lot of room for improvement. He states that it helped him nurture his future in medical research through technology.

Related: Jason Hope Explores Internet of Things as Newest Technology Solution for Hotels

How does he make money?

The philanthropist indicates that his portfolio of technology companies earn him his fortune. His first company was called Jawa, and was a mobile communications company. With Jawa, Hope went on to form multiple partnerships with interested technology companies, with Jawa being the parent company. Currently, his investments provide services such as Search Engine Optimization, and Interactive software. It is from these that he makes his living.

What marketing strategies does Hope use to generate new business?

Excluding referrals, social media is what generates new business for Hope. According to him, the social media marketing platform has been tried and found to be a good way to market. What makes it even better is that, it is readily available. Hope states that, the only reason he prefers social media is because he believes in marketing platforms that keep people connected. This way, not only does one generate new business, but also generates business connections.

Which tough decision has he had to make recently?

Hope found retreating and reevaluating his path difficult. Of late, he has been writing blogs for tech companies. He uses this as a platform to share his thoughts and theories with the general public. The reason he does this is because he wants people to know about what technology has in store for them. This way, he will be able to make big changes. The futurist then points out that scaling back in the last few months, just to find time to write, has not been an easy decision.

For more information, find Jason Hope on Facebook, LinkedIn, or Twitter.