Adam Goldenberg Is Giving JustFab A New Name

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Adam Goldenberg, the co-CEO of JustFab is now changing the name that company to TechStyle Fashion Group. According to Business Insider, Goldenberg felt the name change was necessary because his company was looking to make strides in customer service improvement, and was incorporating big data usage in the customer experience as well. So TechStyle is now starting to become the bridge between fashion shopping and the latest technology developments. Goldenberg and his co-CEO Don Ressler had originally built the company to be for online shoppers, but they’ve seen the benefit of traditional stores where customers can try on the clothing, so there are now stores open in various locations in the US, and Goldenberg and Ressler plan to open more in the near future.

 

Before Goldenberg started this billion-dollar fashion gig, he was working for the parent company of MySpace. He had become a self-made businessman when he was only 15 years old, founding the company Gamer’s Alliance. Intermix Media, the MySpace company had become interested in it and they saw just how special Goldenberg’s talent was. So when he was only 20 years old, he became the company’s chief operating officer, the youngest ever to serve in that position on a publicly-traded company.

 

Adam Goldenberg became friends with another entrepreneur whose company had been bought out by Intermix Media, Don Ressler. Ressler and Goldenberg began to bounce business ideas off of each other, and soon they started founding several marketing brands while working for Intermix Media. These brands became pretty successful and soon MySpace was generating revenue. Unfortunately, News Corporation who bought out Intermix Media in 2005 didn’t take any interest in Goldenberg and Ressler’s companies, so the two men decided that year to leave the company. MySpace was in the midst of a boom that year, but in the long run this would pay off for the two men.

 

Goldenberg and Ressler had been exploring the health and beauty industry, and they started distributing products under a parent company called Intelligent Beauty. In 2010, they got into fashion and started up JustFab, which would later become TechStyle. JustFab became quite a hit in the fashion community with all the functions it hosted and the ideas that reached the ears of celebrities, most notably Kimora Lee Simmons and Kate Hudson who both adopted the company’s fashion line. JustFab also received venture capital funding from several companies including Josh Hannah’s Matrix Partners. Today JustFab runs not only in the US, but has several partners around the globe. https://angel.co/adam-goldenberg